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How to Add Links to Instagram Stories: 3 Steps to Drive Traffic & Sales

Have you always wanted to add links to Instagram Stories? Well, now you can!

Now, all Instagram business accounts with 10,000 or more followers can add links to Instagram Stories. Up until recently, this feature was only available to verified Instagram accounts.

And this is a pretty big deal for businesses — for many accounts, this will be the first time they can add a link to Instagram that isn’t the link in their bio. Which means you have new opportunities to drive traffic to your website from Instagram.

Adding links to Instagram Stories is pretty straight forward, but don’t forget to follow step #3 if you want to actually drive traffic and sales from your Instagram story. Here’s how to add links to Instagram Stories:

how to add links to instagram stories

How to Add Links to Instagram Stories Step #1: Click the Link Button

Before you can add a link to your Instagram story, you have to take a photo, video, or upload from your camera roll just like you normally would. Then, you’re ready to add a link! After you’ve added stickers, filters, or text, you can just click on the link button at the top.

add links instagram stories

How to Add Links to Instagram Stories Step #2: Enter or Paste the URL

Once you click the link button, you’ll be taken to a page where you can either enter or paste the URL that you want your followers to visit. That’s it! Press “Done” and you can publish your Instagram story like normal.

how to add a link to instagram stories

Did you know that you can also plan and schedule your Instagram Stories with Later

Just like your Instagram posts, you can now manage your Instagram Stories content with Later — schedule it to a time that suits you (plus add in any captions or URLs you’ll want to include in your post!) and when the time comes to publish, you’ll get a push notification from Later on your mobile!

It’s a super-simple way to plan your content in advance — which is really useful for brands and business planning a special launch or campaign on Instagram Stories!


How to Add Links to Instagram Stories Step #3: Add a Call to Action in Your Story

Last but not least, if you really want to drive traffic or sales to your website, online store, or blog, it’s important to talk to your followers about it! Simply adding a link isn’t going to entice them to click it.

The link button isn’t super obvious, so make sure to educate your followers that they can swipe up to learn more! It’s also important to tell them what exactly you’re linking to, and to link to a specific product page or blog post instead of your general website. This is a great example of how Barkbox tells their followers that they can swipe up to shop the item, and they link directly to the product:

That’s it! It’s a super-simple way to encourage your audience to visit your website or link them to content that you think they’ll enjoy!

If you’re looking for more ways to grow your brand with Instagram Stories, sign up for our free Instagram Stories for Business Course for tips on how to get more followers, traffic, and sales with Instagram Stories. Plus, it’s free! 

Written By

Taylor Loren

Taylor Loren is a social strategist obsessed with Instagram & TikTok (you can watch her free courses on Skillshare here!). Taylor was named a LinkedIn Top Voice for social media marketing, and you can follow her on Instagram at @taylor.loren for more Instagram & TikTok tips!

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