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Instagram is Testing Live Video

Would you go “live” on Instagram? Just when you’re starting to get a handle on Instagram Stories, screenshots surface of a new live-streaming feature for Instagram. The Russian news site T Journal was the first to report the feature, and so far these are the only screenshots we’ve been able to find. Instagram declined to comment.

Instagram Live looks a lot like Instagram Stories, but with a “LIVE” banner attached to the profile photo:


To go “live” on Instagram, you’re asked to “Go Insta!” instead. There’s also a “schedule” button in the upper corner that suggests that you could schedule Instagram Live, which you can do on Facebook as of last week.


As of now, this feature is being tested on Instagram and is not available to all users.

Do you think live streaming is the future? Should we expect a “live” feature from Snapchat, too? Let us know in the comments if you would use Instagram Live!

Have you seen this new Instagram feature yet? You can email your tips to hello@later.com 


Written By

Taylor Loren

Taylor Loren is a social strategist obsessed with Instagram & TikTok (you can watch her free courses on Skillshare here!). Taylor was named a LinkedIn Top Voice for social media marketing, and you can follow her on Instagram at @taylor.loren for more Instagram & TikTok tips!

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