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How to Schedule Videos to Instagram with Later

Want an easier way to schedule videos to Instagram?

With Later, you can plan, schedule, and automatically publish your video content — for free!

Ready to get started? Here’s how (and why) you should plan and schedule videos to Instagram with Later:

Why You Should Post Videos to Instagram

Video content is on the rise. According to Wyzowl, 86% of businesses use video as a marketing tool.  

Unlike a single photo, videos give you the ability to share in-depth stories and have some fun with your social community. 

Headspace frequently uses video content to elevate their key messaging, creating eye-catching and engaging content for their community: 


View this post on Instagram


A post shared by Headspace (@headspace)

Videos are also a great way to educate potential customers about your offerings. In fact, 84% of people say a brand’s video has convinced them to buy a product or service. 

See how beauty brand (and Later customer) Peach and Lily used video to promote their limited edition Mother’s Day set: 


View this post on Instagram


A post shared by Peach & Lily (@peachandlily)

 Learn how to create a stellar video strategy for Instagram in our Ultimate Guide to Instagram Video


How to Schedule Videos to Instagram (No Notifications Required!)

ICYMI: You can schedule and auto publish in-feed videos to Instagram with Later, and it’s totally free for all users. Here’s how:

Step #1: Sign up for any Later account (free or paid) or log in to an existing account.

Step #2: Add videos to your Later Media Library by dragging and dropping on desktop or uploading from your camera roll on mobile.

Step #3: Select Instagram as your publishing channel and drag and drop a video from your Media Library into your Calendar.

instagram video later

Step #4: Select “Auto Publish” from the drop down list and select the date and time you want your post to go live.

Step #5: Write your caption, add hashtags to your post, schedule a first comment, set a location, and add a Linkin.bio link. Some of these features are only available on paid plans.

TIP: Curate lists of hashtags and add them to your caption in two taps with Later’s Saved Captions feature! 

Step #6: Tap “Edit Video” to crop and trim your video. This feature is only available on desktop. 

Step #7: Click save. Your video is all set and will automatically publish at your chosen time.

NOTE: In order for Later’s Auto Publish feature to work, you must have a business account. Otherwise, you will need to use Later’s notification feature in order to publish. Video file size cannot be larger than 512MB for paid plans, and 25MB for free plans.

Your video also needs to fit the requirements of a native Instagram post:

  • Videos must be between 3 – 60 seconds long 
  • Aspect ratio must be 1.91:1 to 4:5

Later is part of Instagram’s Partner Program, so scheduling posts with our tools is fully Instagram approved.

Whether you want to build brand awareness, promote your products, or educate your community, video content can be a surefire way to drum up engagement and get more followers. 

Ready to get started? Schedule and publish your video content with Later today!


Written By

Monique Thomas

Monique is a Content Marketer at Later who loves helping brands define their voice and content strategy. You can usually find her sipping matcha or adding another book to her ever-growing TBR list. Say hi on Instagram — @wordsbymonique

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