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Find Free, On-brand Stock Photos with Later

Finding content to share on social media just got easier. Starting today, you can find free, on-brand stock photos with Later’s new Unsplash integration.

Now you can gather, edit, and schedule high-quality stock photos in minutes to build an eye-catching feed.

And the good news? It’s 100% free for all Later users — just sign in to the desktop app to start browsing for on-brand stock photos for your business!

How to Build an On-brand Feed with Stock Photos

Stock photos are a great way to add some variety to your social content. We’re not talking about snaps of corporate high-fives — we mean rich, eye-catching visuals that stand out on social.

Plus, making stock photography part of your content strategy will save you a ton of time. It’s perfect if you don’t have the equipment (or budget) to create high-quality photos for every post.

Check out how Later customer, @DrinkswithHebe, uses the Unsplash photo library to create an on-brand feed for her client, @TheMixingClass:

Unsplash product launch

“With Later, I can gather stock imagery in one place rather than having multiple tabs open, downloading images, and then uploading them again. This allows me to easily supplement my clients’ content feed with high-quality, on-brand content.”

—  Hebe Richardson, Social Media Management, DrinkswithHebe.

You can also use stock photos for posts where the text needs to do the talking — think detailed captions, customer testimonials, promotional offers, or sharing a favorite quote.

Plus if you’re on a Later paid plan, you can add text to a stock image to create shareable quote posts, all without ever leaving Later!

With our Unsplash integration, we’re making finding killer content and building a strong aesthetic using stock photos easy.

We’ll help you give proper credit to the original photographer, so there’s even less to worry about before you schedule and post!

Already using Later? Sign in and start browsing content now. Or sign up today to start planning, scheduling, and posting to Instagram!


How to Add Unsplash Content to Your Library

Ready to start incorporating stock content into your feed? It takes just minutes to search for and find great images to add your Later Media Library.

Don’t forget: Unsplash stock photos are available to all Later users on free and paid plans. So you just need to sign in to get started.

Here’s how to find and schedule Unsplash images to your Instagram profile:

Step #1: In the Later web app, select “Collect Media” and then “Stock Photos”

This is where you will find the Unsplash Photo Library.

social media stock photos

Step #2: Search for a Stock Image by Keyword

Browse images relevant to your brand by keyword. For example, if you’re a travel company, you might want to search by location, like “Bali”, or by theme, such as “beaches”.

You’ll also be able to browse the latest images added to the Unsplash library where thousands of professional photographers and creators share their images.

Step #3 Import a Photo You Want to Add to Your Media Library 

Once you find the image you want to use, you can click on it to see extra details, including likes, downloads, and the camera model.

From here, just click “add to Media Library” and you’ll find it there the next time you tap into your saved images.

TIP: If you want to add multiple images at once, just select all the images you like, and Later will bulk add them to your Media Library!

Step #4: Visit the Media Library to See Your Stock Photos 

Photos are imported into your Media Library with full attribution details, so you can easily credit the original creator in your post.

If you want to see just your stock images, you can use the filter to search just for Unsplash — we’ve automatically added that tag for you, making your stock photos even easier to find!

Step #5: Schedule and Auto-publish to Instagram 

Choose a stock photo from your Media Library, drag and drop it to your time slot, and preview how it looks in your Instagram feed in the Visual Planner.

Simply add your caption and hashtags, and you’re all set to schedule it directly to any of your linked social media accounts.

You can choose to schedule your post via notification (Later will send a pop-up message to your mobile device prompting you to publish your post) or with Auto Publish, we’ll automatically publish to your feed.

Whichever you decide works best, you’ll be able to quickly plan and schedule your stock images to seamlessly fit into your Instagram feed!

TIP: You can also schedule to multiple social platforms at once all within the Later app.

How to Fill Your Feed with Later 

Using Later’s Unsplash stock image library is just the beginning — we have tons of other tools and features that can help you find on-brand content for your social feeds.

With Later, finding user-generated content from Instagram is quick and easy. We collate all the posts you’re tagged and mentioned in, so you can easily repost to your feed!

You can also Search by Hashtag on the Later dashboard to discover content that’s perfect for your following.

Found images outside of Instagram that are perfect for your feed? No problem! Use our Add from URL feature to collect media from anywhere on the web or try adding our Chrome Extension to save photos directly to your Media Library without even opening the Later app.

user-generated content release blog

Later makes gathering third-party content easy — so you’ll never be stuck for engaging images to share on your feed!

Ready to get started? Find out more about our user-generated content features and sign up to Later to get immediate access! 


Written By

Matt Smith

Matt has founded a few startups and is also one of the founders at Later where he leads the marketing, growth and customer experience. In previous companies he’s led product, engineering & growth teams. You can follow @mattfromlater on Instagram or Twitter

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