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How to Add a Link to Your TikTok Bio (+ Why Your Brand Needs It!)

The TikTok link in bio rollout is on its way — and it’s going to be a game-changer for brands and businesses on the app!

TikTok users will be able to take advantage of the prime real estate on their TikTok profile to direct their followers outside of the app.

We’re jumping into all the benefits, details, and everything you need to know about how to get a clickable link in your TikTok bio:

TikTok Link in Bio: How to Get a Clickable Link on Your Profile

TikTok is testing out a new feature — the link in bio on TikTok. While still in beta-testing, many users can start to take advantage of the new social commerce feature.

Like on Instagram, it will allow users to add a bolded clickable link directly on their profile.

TikTok Link in Bio

This is huge for brands, influencers, and businesses of all sizes on TikTok, as it’s the main way to drive followers to a website or e-commerce platform.

Ready to add a TikTok link in bio to your profile? Here’s how:

Step #1: Go to your TikTok Profile.

Only certain TikTok accounts have the link in bio by default right now. If you’re one of the lucky ones, you’ll see a “Website” field after clicking “Edit Profile” on your TikTok profile page.

If you don’t have this option right now, you can still get your hands on a link in bio by joining the TikTok Testers program. Just follow these steps:

Step #1: Go to your TikTok profile.

Step #2: Tap the three dots in the top right corner.

Adding a TikTok Link in Bio

Step #3: Scroll down and select “Join TikTok Testers”.

TikTok link in bio

NOTE: Not all countries will have this option available.

Step #4: Tap “TestFlight” and download it in the App Store.

TikTok Link in Bio

Step #5: Tap “Start Testing” and download the new version of TikTok.

Step #6: Open up your TikTok profile again.

Step #7: Tap “Edit Profile.”

Step #8: Add your link under “Website.”

TikTok Link in bio

And there you go! You should now see a clickable link in your TikTok bio!

NOTE: Some accounts may still not get the option to add a link to their profile, even after joining the TikTok Testers program. This could be due to your follower count, or the country you are in.


Why Having a Clickable Link in Your TikTok Profile is a Game-changer For Brands:

Just like adding a link in your Instagram bio, having a TikTok link in bio is a huge game-changer for brands and businesses using the viral app.

TikTok already allows users to connect their YouTube and Instagram accounts to their profile, but the link in bio is a much more versatile way to drive users to your domains.

If your TikTok feed is filled with brand mentions and product features, it makes sense to provide a way for your audience to easily transition from content consumers to customers.

For example, Tarte Cosmetics uses their TikTok link in bio to drive sales.

They typically include a call to action in the captions of their beauty tutorial videos, which is a great way to encourage followers to visit your website and shop your products!

Tarte Cosmetics on TikTok

With the right strategy, TikTok’s link in bio can be a key part of your brand’s sales funnel, and it also provides an opportunity to grow your community outside of the platform.

You can drive traffic to your website, increase email newsletter or course sign-ups, or push out a certain product launch — the possibilities are endless.

Take The Washington Post, for example. The news outlet has seen huge success on TikTok and the addition of the link in their profile is just another way they’re maximizing on their traffic.

In their profile bio, they direct users to tap the link to check out their latest article. The moment you tap the link, you are automatically brought to The Washington Post’s subscription page — a key part of their business model.

Once you’ve got your TikTok link in bio all set, you can start driving traffic and sales for your business.

And the good news is, you can update it as often as you like!

Ready to take your TikTok strategy up a notch? Watch our free 30-minute video on how to use TikTok to grow your brand!


Written By

Jessica Worb

Jessica is a creative problem solver and a content writer. Jessica is from Winnipeg, a city smack dab in the middle of Canada — but is currently living and working remotely in Paris, France. Follow along at @jessicaworb.

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